Poor mobility off paved roads is a global issue.

Current solutions, roadmaking, using tracked vehicles or helicopters

have serious drawbacks

But now, from the High North, comes a new solution.

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40+ years ago, the Icelanders started modifying humble 4x4s and vans.

„Adapt vehicles to Nature, not Nature to vehicles“ they said. And they did.

 

Now, instead of tracked vehicles, extremely modified 4x4s on huge tyres

daily drive all over Iceland‘s brutal, roadless highlands and glaciers,

treading softly in summer and skimming over the snow in winter.

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But such drastic modification of vehicles originally designed for

highways and cities is expensive. And, only road legal in Iceland.

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So rescue, utility, glacier tourism professionals & more decided to

pool their expertise, andcreate the best-ever road legal off-roader.

 

The result:  Ísar.

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A unique Ultra High Mobility, EU road certified, extreme duty vehicle range.

 

With Ísar, the unpaved 99,9% of Earth can finally be swiftly, safely, sustainably

and economically travelled by all.

 

We call it …

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A REVOLUTION IN OFF-PAVEMENT MOBILITY