

0.1% of Earth is paved.
We serve the rest.
A Revolution in off-pavement Mobility
Poor mobility off paved roads is a global issue.
Current solutions, more roads for road cars, use tracked vehicles, or helocopters, have serious drawbacks.
But now, from the High North, comes a new solution.
40 odd years ago, the Icelanders started modifying humble 4x4s and vans to get around their brutal, snowy rock of ice and fire.
„Adapt vehicles to Nature, not Nature to vehicles“ they said. And they did,
Fast forward to now: Every day, fleets of extremely modified „Super-trucks“ seating up to 20, routinely cross Iceland‘s lunar landscapes and glaciers with amazing ease. Even floating over soft snow on their huge, almost deflated tyres.
But for such off road ability, vehicles originally designed for life on the highway must be drastically modified, by hand. Expensive, and only road legal in Iceland.
So, a while back, hundreds of rescue squad members, utility linemen, Supertruck operators and more pooled their experience, which the Ísar team processed into an optimum solution for their needs.
The result:
A groundbreaking new Ultra High Mobility, EU road homologated, extreme duty vehicle family.
With Ísar, the unpaved 99,9% of Mother Earth can finally be swiftly, safely, sustainably and economically travelled by all.
We call it …
A REVOLUTION IN OFF-PAVEMENT MOBILITY
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