How exactly do we intend to revolutionise off-pavement travel and transport?

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• Take the world's most advanced on-road 4x4 modification expertise

• Run it through an international team of automotive designers and engineers

• Mix in the world’s highest regarded production engineering expertise from Germany

• Create a family of groundbreaking Ultra High Mobility road vehicles serving at least 22 global market segments

• Strike partnerships with the best global OEM components and systems suppliers in every field

• Start production in Europe, spreading to other diverse customer bases around the globe

• Make Ísar the undisputed global market leader in our field, with our vehicles, other products, and services having the highest quality, lowest lifecycle costs and best available ROI for customers 

• Future-proof our products for our customers through affordable upgrades and revisions rather than pushing obsolescence

• Stick to our specialty, off-pavement mobility, gradually broadening the portfolio of product, services, franchising and derived income

• Brand-building Ísar to the undisputed global top marque of 4x4s, benefitting our customers and shareholders alike.