top of page
Ísar á Ásbrú_edited.jpg

1 modular core, 3 product divisions, 22 market segments

​Ísar Product Devisions

Professional division

The beginnings of the Ísar Professional multi-tasking design can be traced back to a highly innovative prototype looking a lot like a bus, built in 2006. The 23 seat AlVeg prototype proved to be not just the fastest passenger vehicle ever crossing the rocky tracks of the Highlands, by far, but also gave passengers absolute pour-a-drink-at-full-speed comfort, thanks to the first HGCS suspension system. Next, literally hundreds of professionals in rescue, 4x4 tourism, utilities and more were brought to the drawing board by Ísar‘s founder. The result was a revolutionary customer-led design now coming to market as Ísar, to serve professionals in tourism, rescue, utilities, safari, mining, resource exploration, police, SWAT teams, disaster relief, peace corps, remote scientific project servicing, civil defense, overlanding… and the list goes on.

07-CRUZROJA_INTERIOR_SMALL_edited.jpg

Defense division

Arms procurement is now frenetic. Military strategies are scrutinized, new vehicle types emerge. A plethora of open buggies are now available for 2-6 troopers to move fast. But in f.ex. snow, none of them get very far, just when mobility becomes critical in a conflict. Ísar carries up to 20 troops, fast as a buggy, Floats on snow and soggy ground. Very low profile. Modularity to economically adapt to a multitude of mission profiles, including many now served by slow tracked vehicles. Those not familiar with the highly modified 4x4s that have toiled every day for decades in gruesome Icelandic Highland winter conditions, are both astonished and excited by Ísar‘s unprecedented performance/utility envelope. 

ISAR SIDE 101_edited.png

All-Terrain Supercar division

The only Ultra-High Mobility Supercar

World's ultimate off-road performance 4x4/6x6

World‘s largest road legal tyres

Sublime ride

1.100 hp

10468619_372930292874551_8641109595854792844_o.jpg

Jakar ehf.

Tel: +354-694-1974

Skriðustekkur 12,

109 Reykjavík, Iceland

ari@isar.is

©2025 by Jakar ehf.

bottom of page